Apple stock could sell off after the company announces its iPhone 17 series smartphones next month, a Wall Street analyst said Monday.

As Apple prepares to unveil the iPhone 17 on September 9, analysts warn of a potential stock sell-off following the event, raising questions about the future performance of Apple shares amidst muted expectations and market trends.

Apple was sued - and ultimately settled - a major lawsuit after revelations that software updates were used to deliberately slow older iPhones. Apple argued the measure was meant to prevent unexpected shutdowns from aging batteries, but the episode damaged consumer trust and highlighted the limitations of Apple’s hardware lifecycle.