Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the first such offering in the US industry. Under the Atmos Rewards program unveiled Wednesday,

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards. Experts weigh in on how to make the most of the new points scheme.

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new premium co-branded credit card, the Atmos Rewards Summit Visa Infinite, as part of a broader repositioning to serve more global and premium travelers.