In January 2026, 'Euphoria' star Sydney Sweeney decorated the Hollywood Sign with bras to promote her lingerie line

Sydney Sweeney is not interested in following a prewritten Hollywood script, and she never has been. In a candid new interview tied to her Cosmopolitan shoot, the actress reflected on building her career without industry shortcuts and on how she has learned to take control of her image on her own terms.

Hollywood fans cannot get enough of Sydney Sweeney recently, and her latest Cosmopolitan interview certainly has the world talking. Sweeney has been going viral after the recent launch of her lingerie brand.

“Euphoria” actress Sydney Sweeney posted footage showing her and a production team tossing hundreds of bras onto the Hollywood sign.

Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports. The stunt was a promotion for a new brand of women's undergarments.

The two starred in Quentin Tarantino's 'Once Upon a Time ... in Hollywood' in 2019

Whenever someone asks me how to tell the difference between erotica and pornography, I reply with the hoary but wise old joke: erotica is what you do with a feather, pornography involves the whole chicken.

Sydney Sweeney and Scooter Braun are still spending time together, but an astrologer insists the relationship isn't built to last.