In a social media video posted by the program Sunday, Belichick told the players that streaming provider Hulu will feature the Tar Heels in what he described as a season-long show “that will showcase our football program."

Belichick, 73, brings a résumé with six Super Bowl titles as an NFL head coach to his first foray into college coaching at North Carolina. His personal life also made major headlines earlier this year due to his relationship with his 24-year-old girlfriend, Jordon Hudson.