In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was “grateful” for the fan response.

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated design.