In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated design.

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the menu