Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers expressed disappointment online, others embraced the change. Donalds, a Republican gubernatorial candidate in Florida, previously worked at Cracker Barrel.

Cracker Barrel is facing harsh customer criticism over its restaurant remodels that eliminate the traditional decor, with loyal patrons threatening to stop visiting.

Erik Russell worked at Cracker Barrel for several years. Now a brand designer, he warns the company is committing “one of the cardinal branding sins.”