The demand is just not there,” said Adam Kraushaar, a New Jersey dealer who sells Ford, GMC, and Chevy trucks. His candour ...

The headline might read like a rumor, but it probably isn't. According to The Wall Street Journal's Sharon Terlep, Ford ...

GM has also lost billions on electric trucks after rolling out a string of them in recent years, including an electric ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford faces weak U.S. demand for electric pickups. Read why a cancellation of the F-150 Lightning reflects a broader EV market ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

Following losses and a fire at an aluminum supplier, the battery-powered Ford F-150 Lightning might be getting axed soon ...

Ford Motor Co. announced this week that it is considering scrapping production of its electric F-150 Lightning pickup truck. The ...

Discover the surprising reasons behind the lack of electric street trucks and the untapped potential of battery-powered ...

GM is relaunching the beloved Bolt EV for under $30k—a critical price point. But its success is threatened by GM's own ...

Americans were never very EV-friendly, despite Tesla being an American company. However, many expected this might change once electric pickup trucks entered the market. Four years after the Rivian R1T ...