ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...

Have you ever stumbled upon an hourlong online video of someone folding napkins? Or maybe crinkling paper, sorting a thimble collection or pretending to give the viewer an ear exam? They’re called ...

Heather Feather, “Candy Queen ASMR Role Play for Relaxation” (screenshot by the author for Hyperallergic via YouTube) Sometimes we all just want someone’s gentle, soothing voice whispering in our ear ...

Have you ever stumbled upon an hourlong online video of someone folding napkins? Or maybe crinkling paper, sorting a thimble collection, or pretending to give the viewer an ear exam? They’re called ...

Sometimes, the world can feel like a relentless nightmare, designed by someone with all your pain points in mind. Being online, whether you have to be or just want to stay in the loop, can make all ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

After years of labelling it a ‘guilty pleasure’ or something I only consume on occasion, I’ve finally come to terms with the enjoyment I get from one of my favourite hobbies: watching ASMR videos, ...

In the first study of its kind into the physiological underpinnings of ASMR, researchers from the University of Sheffield found that those who experience the phenomenon had significantly reduced heart ...

Have you ever stumbled upon an hourlong online video of someone folding napkins? Or maybe crinkling paper, sorting a thimble collection or pretending to give the viewer an ear exam? They’re called ...

Craig Richard does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...