The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Automate the right message to the right customer at the right time to drive increased visits, higher average checks and ...

Discover how this versatile format can elevate your brand's narrative -- from showcasing sequential stories to highlighting ...

It is difficult to spend any time on the internet these days without being inundated with advertisements. In Australia alone ...

Social media users claimed the network lost the revenue due to ABC News' moderators not conducting the Sept. 10, 2024, ...

Comparative advertising is believed to be a strategic marketing approach where a brand directly or indirectly compares its ...

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

Yale SOM’s Deborah Small and her co-authors examine how people judge the ethical acceptability of ads for charities, and find ...

Long-term investments are held by investors for longer in hopes of generating returns despite market fluctuations and ...

Data brokering is a global and rapidly growing industry, expected to expand at a compound annual growth rate of 7.58%, ...