Amazon’s early Black Friday pricing on the Pixel 9 Pro Fold is attractive given the device’s capabilities and its position as a flagship product in Google’s smartphone lineup. This deal allows consumers to experience the latest in foldable technology without paying the premium typically associated with such premium devices.

Normally priced at £999 for the 128gb version, the Pixel 8 Pro is down to £499 in an early Black Friday sale. The 256gb version is also discounted, down from £1,059 to £559.