PHILADELPHIA -- Everyone has a podcast - even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a "handy and hands-free" alternative to the traditional ...
Siempre hay algo nuevo bajo el sol, sobre todo si se trata de promover artículos en un mercado muy competitivo. La tienda sueca de muebles Ikea ha lanzado una original campaña que está causando ...
Ikea is reissuing its 2021 catalog because of a picture that it said could have perpetuated damaging racial stereotypes. The catalog included a full-page image of a young Black man assembling a coffee ...
Durante años, IKEA ha probado distintos formatos en España para entender cómo compra el público y qué tipo de tienda funciona ...
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