Apple didn’t host a flashy keynote, roll out celebrity ads, or plaster billboards across Times Square. The Apple TV rebrand [ ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.

There’s also a not-so-subtle message to every other streaming service. By dropping the “+,” Apple is signaling that it thinks ...

As if teaching your dad the difference between Apple TV and Apple TV+ hadn't been hard enough, Apple’s just gone and made ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...