On Wednesday, popular US food and gift chain Cracker Barrel announced that they are changing its logo after 48 years, as part of a rebranding effort. The decision to scrap the iconic logo led to ...

Quaker Oats, the parent company of Aunt Jemima pancake mix and syrup, says it will completely rebrand the line — including changing the name and logo — saying the current brand is based on a "racial ...

After nearly a century, the pancake mix and syrup known as “Aunt Jemima” will be renamed “Pearl Milling Company” in June, parent company Pepsi announced Tuesday. The rebranding came after Pepsi ...

The online backlash that ensued following Cracker Barrel's multi-million-dollar re-branding effort was a lot more than just losing an illustration of an older man in rustic clothing resting his arm on ...