Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...

Instead of advertising during the game, the dapper legume will use those funds to champion those adding more of what matters to the world through everyday actions PITTSBURGH & CHICAGO--(BUSINESS WIRE) ...

Planters is the latest brand to get a bit of an update, unveiling a more modern style and a minor makeover of Mr. Peanut. Don’t worry, he’s not going back to being a Baby Nut. The Planters refresh ...

Mr. Peanut is back to his old self, er, shell. And yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

(CNN) — It’s been a chaotic few years for Mr. Peanut, who died in early 2020 and was reborn as a baby nut. Now he has a new home: Kraft is selling Planters to Hormel, the maker of Spam and Skippy, in ...

Planters says it will use its $5 million Super Bowl ad budget to help businesses struggling during the COVID-19 pandemic instead of purchasing that ad. Planters and Mr. Peanut, owned by the Kraft ...

Planters’ mascot Mr. Peanut greets kids Thursday, July 15, 2021, at St. Paul’s Como Regional Park. Minnesota Vikings wide receiver Adam Thielen accepted a $10,000 donation from Planters on behalf of ...

One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a ...

It’s been a chaotic few years for Mr. Peanut, who died in early 2020 and was reborn as a baby nut as part of a Super Bowl ad campaign. Now he has a new home: Kraft is selling Planters to Hormel, the ...