PPC (pay-per-click) advertising serves as a potent tool for marketers by driving specific traffic to a website and helping it attain its marketing objectives. Whether the goal is to escalate overall ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.

EL SEGUNDO, Calif., Aug. 19, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management platform, today announced it has been named the winner of the “Best PPC ...

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other ...