In the accompanying video, Eilish was near-undressed, a stark pivot from her usual layered style. She donned a lacy slip with a semi-sheer brassiere detail, a cinched waist, and a semi-flared miniskirt. In an ivory hue, it looked remarkably close to undergarments of Old Hollywood icons, à la Marilyn Monroe in The Seven-Year Itch.

The new blockbuster follows the success of the brand's debut fragrance, as well as its ensuing line extensions.