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When resources are tight, creativity becomes your most valuable asset in marketing. In this challenge lies an opportunity to innovate, stand out and boost marketing ROI. Storytelling is a crucial ...

Bootstrapped startups, or companies that use their own revenue or existing cash flow to fund growth instead of relying on external capital sources, sit in a very separate box than venture-backed ...

When you’ve painstakingly bootstrapped a software business and built it into a successful, cash-generating company, the last thing you’re probably thinking about is letting an outsider in on the ...

To bootstrap or not to bootstrap? That is the question — at least, for many a startup founder at one point or another on his or her tech journey. The decision to pursue (and accept) formal venture ...

I’m a big advocate of bootstrapping a startup’s growth rather than taking on VC funding. It’s an approach I took from day one with my company and it undoubtedly contributed to our success. I want ...

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Founders who have traditionally bootstrapped their companies—funding their businesses themselves, without help from outside investors—can struggle to maintain robust growth rates as they get larger ...

Opinions expressed by Entrepreneur contributors are their own. The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly ...

Because I am a higher ed person, almost nothing related to my job is done alone. Every project, initiative and service that I work on, I do so with colleagues. The online programs I work on can’t ...