Watch a first look at the ad, titled The Ball is in Her Court." Super Bowl commercials are traditionally both must-watch TV and ads created by men, for men. That appears to be changing. This year’s ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 19 min 56 sec ago By Garett Sloane - 2 hours 49 min ago 2 hours 49 min ago By Asa Hiken - 3 hours 19 min ago By Ewan Larkin - 12 ...

Bumble, the woman-first social network with over 48 million users worldwide, and Serena Williams have officially unveiled the brand’s first-ever Super Bowl spot for “The Ball is in Her Court” campaign ...

Serena Williams has dominated every aspect of her life, and she took that mentality to her new Super Bowl ad for Bumble. The 23 Grand Slam champion appeared in the commerical for the campaign, "The ...

Are you a print subscriber? Activate your account. By Elizabeth Moore - 17 min 21 sec ago By Gavin Lester - 17 min 21 sec ago By Adam Bialek - 47 min 21 sec ago By Garett Sloane - 1 hour 17 min ago By ...