As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...

At the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. In parallel, a rebundling trend ...

BIA Advisory Services has decreased its 2023 U.S. local advertising forecast estimate by 2.4%, to $161.7 billion, from its original estimate of $165.7 billion, citing a “mixed start” for the economy ...

On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve local CTV ad buyers. Premion declined to disclose the terms of the deal.

CTV News’ annual TOY MOUNTAIN campaign is happening now in partnership with The Salvation Army and local charity partners, ...

The campaign to save Prince George’s Community Television culminated at a two-hour-long county budget hearing, where 37 people wearing “Save CTV” pins implored their county council to save the station ...