Several years ago, a strange beauty trend called the “caveman regimen” began circulating on the internet: Proponents claimed that following the regimen — which involved avoiding all skincare products ...

Tia Zakher says she stopped washing her face more than a month ago. No cleansers, exfoliants or serums − not even water. "I've been obsessing and hyper-fixating on it (my face) for so much and trying ...

The latest skincare trend sweeping social media is a bit … primitive. The “caveman method” has gone viral after TikTokker Tia Zakher revealed she’s spent more than six weeks not using any products — ...