GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

Maddie Gardner was America's first "cheerlebrity." Back in the dark ages of the mid-2000s, Gardner developed a following in the all-star cheerleading world for her expert stunting ability and animated ...

Music and fashion? The perfect match…well it seems to be in the industry these days. Pharrell Williams, Jay-Z, Liam Gallagher to name a few all have their own successful clothing lines. The ...