Soffe campwear, the leading clothing range for male, female and junior cheerleaders is now available at Living Cheer, one of the leading cheerleading uniforms suppliers! In preparation for the new ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...

I have a tomboy side to me. Don't get me wrong I like getting dressed up, cheer, wear makeup and do girly things, but I don't mind getting my hands dirty either! I consider myself an athlete and I ...