Former Daimler executive Juergen Hubbert talked about how Mercedes-Benz came back from its "flip over" crisis in 1997. The automaker's new A class compact car rolled over during tests designed to ...
The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes had introduced a revolutionary new car, the A-class, Mercedes's first entry ...
If Russia’s invasion of Ukraine was bad for the auto industry, that conflict might seem like a speed bump compared with the chaos unleashed by a Chinese invasion of Taiwan.
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