Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

WASHINGTON, Oct. 9, 2012 /PRNewswire/ -- Results from Fannie Mae's September 2012 National Housing Survey show Americans' optimism about the recovery of the housing market and with regard to ...

Do you want a degree that gives you six figures of debt and a $60k salary or a stable job that brings in $150k?

As financial technology (or “fintech”) has begun encroaching on the territory of financial services, offering consumers new ways to pay, borrow, invest and more, few surveys have looked at consumer ...

The global automotive landscape is shifting dramatically towards the East. According to a new survey from the Boston ...

Self-driving cars are getting all the press lately, but consumer attitudes towards electric cars have been growing steadily more positive, especially among younger consumers, according to a recent ...

Recent research has revealed that consumers increasingly value personalisation, honesty and integrity ahead of speed and monthly cost when choosing a loan provider. There were some interesting themes ...

The Warranty Group, the global warranty and underwriting resource, has released a comprehensive study of consumer attitudes and purchase behaviors toward extended service contracts, and the findings ...

Many firms around the world are working hard to make the May deadline when supervisory authorities will start enforcing the new General Data Protection Regulation (GDPR). It started as a compliance ...

Dublin, April 04, 2023 (GLOBE NEWSWIRE) -- The "Vietnam Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail ...

Dublin, Sept. 28, 2022 (GLOBE NEWSWIRE) -- The "Thailand Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, ...