To this end, analyzing the top websites worldwide for any given time period can now offer critical insights into user ...

As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.

For ethical personal care brand Pilgrim, its entire journey from day one has been primarily digital or MarTech inclined. In a conversation with Prasad Sangameshwaran of ET BrandEquity, the chief ...