There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Data analytics company Euromonitor International has today revealed its top Global Consumer Trends for 2026, with the annual ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

As the fourth quarter (Q4) of 2025, known as the holiday season, gets underway, brands are gearing up for one of the most competitive shopping periods of the year. And, with social media platforms ...

A major factor in the growing gap between buyer and seller is the rise of Millennials into decision making roles. There are more than 11 million Millennial global decision makers on LinkedIn alone.