Understanding Perceived Value in Marketing: Importance and Impact

Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...
Forbes

Why And How You Should Perform A Competitive Pricing Analysis

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...
Harvard Business Review

Midsize Companies Need a Systematic Approach to Cost Analysis

As companies grow from small to midsize, they inevitably arrive at a point where systematic cost analysis — a regular, automated process of evaluating all costs — is critical to their survival and ...
Forbes

Actual Cash Value vs. Replacement Cost In Home Insurance

Les Masterson is a deputy editor and insurance analyst at Forbes Advisor. He has been a journalist, reporter, editor and content creator for more than 25 years. He has covered insurance for a decade, ...
Business Wire

Cost vs. Value Report by Hanley Wood Details 22 of the Most Compelling Remodeling Projects Across the Nation

WASHINGTON--(BUSINESS WIRE)--REMODELING Magazine released its 33rd annual Cost vs. Value Report that found exterior improvement projects yield the greatest return on investments. In fact, nine of the ...