Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation ...

The death of the SSP has been vastly overstated, and it is nothing buyers or sellers should welcome. A market without strong, independent SSPs would be less transparent, less competitive, and ...

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...

The partnership with Equativ moves Mozilla further away from traditional ad models that rely on tracking users across the internet. There are other technologies to identify intent, and the companies ...

NEW YORK, Nov. 29, 2022 (GLOBE NEWSWIRE) -- Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and connected TV (“CTV”) advertising ...

Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. The year-over-year metric is inflated this ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Verizon Media wants to make its programmatic offerings safer and easier for advertisers through its new DSP inventory storefront. Storefront users are met with a series of opportunities like ...

Criteo makes a major bet to provide marketers with a scalable alternative to cookies in moving to acquire Iponweb. The deal would see the commerce media platform nab a company with wide-ranging ...