President Donald Trump’s launch of the online drugstore TrumpRx.gov was a dramatic promotional affair. His White House Press Secretary Karoline Leavitt hyped it online and in the briefing room as a must-see event.

President Donald Trump plans to unveil a website on Thursday allowing people to directly purchase prescription drugs, part of his push to address Americans’ concerns about affordability.

By Michael Erman and Ahmed Aboulenein WASHINGTON, Feb 5 (Reuters) - U.S. President Donald Trump on Thursday unveiled TrumpRx.gov, a website meant to offer consumers access to discounted prescription medicines and a central pillar of his efforts to lower drug prices in the United States.

TrumpRx has officially launched and the US President is claiming to offer Americans the 'world's lowest prices on prescription drugs'.

TrumpRx is aimed at helping patients use their own money to buy medicines. But researchers who study drug pricing warned that many patients could pay too much if they use the site.