As firms consider squeezing their marketing budgets, it's crucial to understand the most effective ... by a digital advertising campaign. Clickthrough rate is a poor indicator of the success of an ...

Knowing your target audience is crucial for crafting effective offers ... TV, radio, and print ads still have a place in direct response marketing. For example: Using multiple channels not only ...

The way GenAI is designed to work, it doesn’t deliver differentiated output. Nor does it have a grasp of the emotional ...

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Advertisers need to take several foundational steps in their approach to data in order to embrace the fundamental changes ...

As the advertising landscape continues to evolve, OOH stands out as a viable and innovative traditional channel.

Projection mapping is a cool way to turn everyday things into amazing displays. Imagine seeing a regular building light up ...

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for effective political ...

Tormenting consumer eyes with irrelevant product advertising—like The Smart Clapper—on television shows with unclear ...

The newly published guide explores how cross-channel attribution identifies and assigns credit to marketing touch-points on a ...

Fact check: Demons in Bible use they/them pronouns because of English grammar, not gender USA TODAY has debunked several ...