Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from new companies. In April — the first time ...

Apollo.io reports on outbound prospecting strategies, emphasizing targeted outreach, lead qualification, and data-driven techniques for effective sales.

Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010. The highest portion of ...

AI-Driven Email Prospecting from InsideSales.com aims to help sales teams create target and track prospecting emails, as well as generate insights into recipient actions and identify the best time to ...

The very idea of an e-mail blast to prospects can send shivers up a marketer’s spine. But you can build your own e-mail prospecting list to great effect, say industry pros. Here’s how: * Come on out ...

Recently, I got an email from marketing consultant Daniel McLellan complimenting me on my email prospecting strategy. While Daniel likes my approach, he takes a slightly different approach in the way ...

(By Michael Doyle) I get asked all the time if I have a tested template to use email to get appointments with prospects. I can assure you; I don’t have a magic answer. I do have some ideas, and ...

Know what I hate? Wondering if my emails have disappeared into a black hole and not knowing whether or not my prospects have opened them. I suspect you feel the same way. That's why I wanted to let ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...