So it seemed like the most obvious decision in the world that Fujifilm – which is not only one of the OG film camera makers, ...

Our photo engineering team builds special equipment for Nat Geo photographers on assignment. These cameras impressed them the ...

Fujifilm has created a dinky and decent-value video-focused alternative to its X-T30 II – the X-M5 could be one of the best ...

Fujifilm is pushing the message that for as good as our smartphone cameras might be, the X-M5 has a far larger sensor that’s capable of capturing more. At the top left of the camera is the film ...

See the sample gallery The X-M5 is an entry-level offering from Fujifilm focused on vlogging and content creation. It's based ...

To shortlist a few thoughtful ways you can celebrate the shutterbugs in your lives, we turned to professionals who have been ...

As an aside, I wouldn't be the only one hoping that Fujifilm follows in Pentax's footsteps and develops an analog camera, especially as it's one of the leading producers of photographic film.

Universally known for great color and performance, Fuji has also made a name for itself ... an extended tonal range more akin to that of film. The FinePix F700 is the first camera to utilize ...

The familiar PASM dial is here too, while Fuji’s new darling – the film simulation dial – sits on the far left. There’s also a dedicated video recording button, and one for opening the Q menu which I ...

There are a lot of features on board, from subject detection auto-focus that can spot moving animals or cars thanks to AI, to that Fujifilm essential: a Film Simulation Dial that can lead you to ...

In August, Fujifilm released a new limited-edition version of the popular Instax Mini Evo to celebrate the 90th anniversary of the company. The instant camera was very well received and pre-orders of ...

As on the X-T50, you also get a film simulation dial for quickly switching between Fujifilm's legendary color profiles. Price-wise, and indeed for a large part features-wise, the X-M5 matches and ...