Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

Eastside Golf’s logo is immediately recognizable: It’s a likeness of the brand’s founder and Chief Creative Officer Olajuwon Ajanaku wearing a sweatshirt, jeans, a cap, white kicks, and a Cuban link ...

The logos a golfer wears can say a lot. Where they’ve played. Where they pay dues. For some golfers, the logos say much more than others. With pro golfers, in particular, there’s always something ...

A few years ago I noticed Tiger Woods doing something interesting, so I wrote about it. In short, before every shot he hit, he would carefully roll the golf ball so the logo was positioned at the back ...

The University of Alabama has joined Adidas in filing an opposition to a LIV Golf trademark application. The "4 Aces," one of 13 LIV Golf teams, recently applied to trademark its blue and white "A" ...

Entering Sunday's final round at the 2025 Masters, Bryson DeChambeau was looking to chase down leader Rory McIlroy to capture his first-ever win at the hallowed Augusta. While you watched DeChambeau ...