You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...