Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google ...
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What you need to know about Responsive Search Ads
Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...
ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...
How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...
Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...
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