Google to expand ads in AI Overviews to more markets

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search ...

Google Ad Tech Under Fire: What the DOJ Wants a Judge to Do

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...

Google willing to share digital ad data with publishers to address monopoly, executive testifies

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...

Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

UK watchdog targets Google’s ‘strategic’ role in search ads and a competitive market

Britain’s antitrust watchdog is labeling Google a “strategic” player in the online search advertising market, paving the way ...

U.S. v. Google: What Each Side Argued for Fixing Google’s Ad Tech Monopoly

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.
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Google search and ad business under UK microscope after unwanted designation

Google has become the first company in the United Kingdom to be hit with what regulators call “strategic market status.” The ...

DOJ aims to break up Google’s ad business as antitrust case resumes

Google's had mixed luck with antitrust rulings lately, but it's not a great sign that Google has so many legal woes that it ...