Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

In today’s world, data is not just numbers on a spreadsheet. It’s the fuel driving smarter decisions, stronger businesses, and even personal growth. Data analytics has become one of the hot deals ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Is artificial intelligence leading to the decline or the rebirth of business intelligence? Front-end business intelligence and data analytics tools ruled the markets for years. Now, AI is changing all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The era of traditional business intelligence (BI)—with its static dashboards and quarterly ...