Google is making a $15 billion investment to set up a 1-gigawatt data center and AI hub in India, even as the Indian government pushes for reduced reliance on U.S. tech giants.

Google has purchased about 950 acres of land off I-75 and Rumble Road in Monroe County to build a data center, according to county property records.

And that computing power has a big environmental footprint. A typical AI data center uses as much electricity as 100,000 households, and the largest under development will consume 20 times more, according to the International Energy Agency (IEA). They also suck up billions of gallons of water for systems to keep all that computer hardware cool.

Thid designation of Google Search could reshape how advertisers buy, measure, and compete for visibility across search and search ads.