Google is making it easier to switch off personalized search results thanks to an option that sometimes appears at the bottom of the results page, as reported by Search Engine Roundtable.

Incorporating artificial intelligence into travel planning continues as you can get personalized suggestions about activities and restaurants. Google Search Labs invites individuals to try out its ...

A leaked internal email has given us our first look at Google Search's upcoming AI Mode and revealed some of its capabilities ...

Using the Google Custom Search Engine, I have created a search engine that only searches the SEM and SEO forums that we track here.

Google Opinion Rewards may soon offer more surveys for users who enable personalized ads. A new setting discovered in the latest app version indicates a link between personalized ad preferences ...

After testing last year, the Google app on Android will now let you set a custom Shortcut in the Search widget.