The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Google Shopping is one of the biggest drivers of ecommerce growth. It only works when your product data works. Most feeds ...

Google Shopping is being redesigned with AI today. In addition to a site revamp and new logo, Google’s Shopping Graph has been combined with Gemini models to power these new experiences. The new ...

Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change ...

In theory, Google Shopping is simple. You upload your products to a feed through Google Merchant Center, connect it with Adwords and voila, your product images and price will start to populate on ...

Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » Article Share Feed management in PPC, especially within platforms like Google Ads and Microsoft Ads, is crucial for ...

Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.

Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can ...

Google Shopping has a new update with AI-based product context, personalized recommendations, and a deals page. The update combines features familiar to Amazon and Pinterest users for a more ...

Google Shopping now offers AI-generated briefs and enhanced search tools. A new Deals page tracks prices and finds personalized offers. The new platform is rolling out to US customers over the coming ...