Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the cosmetic ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

Selena Gomez's cosmetic line has released a set of new, mouthwatering products. On Aug. 21, Rare Beauty and Tajín released their Cheek & Lip Set, a liquid blush and lip gloss inspired by the shades of ...

Selena Gomez chats exclusively with WWW about Rare Beauty's debut at Ulta and award season must-haves.

We may receive a portion of sales if you purchase a product through a link in this article. Self-care is so important, especially during this busy time of year. To help you smell great and keep your ...

Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta Beauty. "IT’S HAPPENING💫," the two beauty brands announced in a joint ...

If you think about Rare Beauty, its liquid blush probably comes to mind. Now, there's also a contour version of the fan-favorite product.

An essential for almost every bag is a lip balm, especially during the wintertime — you need something to keep your chapped pout moisturized. Thankfully, Selena Gomez’s Rare Beauty is providing this ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes Effortless Bronzer Stick, will be available at more than 1,500 Ulta Beauty ...

The brand's debut includes first-of-its-kind giving partnership at Ulta Beauty, supporting Rare Impact Fund and Ulta Beauty Charitable Foundation LOS ANGELES, Jan. 5, 2026 /PRNewswire/ -- Rare Beauty ...