Mihir Haria-Shah, head of media at Anything is Possible, says it was “clever” to use Love Island to announce the show’s return. “I imagine a significant proportion of the audience isn’t familiar with ...

ITV has announced that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023. Motorway, the UK’s fastest growing used car marketplace, ...

ITV has announced lifestyle solutions company SharkNinja as the new show sponsor for the network’s live flagship weekday magazine show, This Morning, starting from September 1st. The all encompassing ...

ITV has announced sponsorships deals with two of its most successful shows, which will hopefully ease the pressure of its falling ad revenues. A new series of Wild at Heart will return to ITV later ...

Nationwide Building Society is the new stand-alone sponsor of England Men’s football matches on ITV covering all of the team’s friendlies and FIFA World Cup qualifiers until the 2022 tournament. The ...

The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...

ITV Racing will kick start 2021 with new sponsors of their live racing coverage and their magazine programme, The Opening Show. Paddy Power will take the reins as title sponsors of all Live Racing ...

Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage. The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of ...

ITV is to take over from Channel 4 in sponsoring the Theatre Director Scheme, the longest running training scheme of its type in the UK. ITV is to take over the sponsorship of the Theatre Director ...

ITV has announced a raft of new sponsorship deals across its properties. In a deal with FremantleMedia Enterprises, shopping centre owner The Mall will sponsor the next series of the Talkback ...

cinch, the UK’s online car sales platform, is today announced as sponsor of ITV’s brand-new entertainment show Starstruck, hosted by Olly Murs. The sponsorship deal, which launches on ITV and ITV Hub ...

Confused.com, a UK brand for price comparison, has been announced as the new sponsor of ITV’s prime-time soap opera Emmerdale. The deal, starting from July 18th, will offer sponsor accreditation on ...