Hundreds of hours of ITV shows are about to hit YouTube while the UK commercial net has hired a Channel 4 exec to run a dedicated YouTube sales team. Genres from scripted to entertainment to reality ...

Hundreds of hours of ITV shows are being added to YouTube, with the broadcaster’s commercial team bolstering its sales capabilities for the video-sharing site. ITV’s commercial team will sell ...

YouTube is leading the charge in the streaming takeover of TV sets, with the service now the first place younger viewers go as soon as they switch on, according to Ofcom’s annual report on the ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube ...

ITV is set to upload full episodes of hit shows like I’m A Celebrity... Get Me Out Of Here! and The Masked Singer on YouTube as part of an ambitious digital strategy. The broadcaster will be joining ...

ITV has announced the six commissions which will form part of the 2025 Fresh Cuts series premiering on ITVX and YouTube later this year, commissioned as part of ITV’s £80 million Diversity ...

Hundreds of hours of ITV shows are about to hit YouTube while the UK commercial net has hired a Channel 4 exec to run a dedicated YouTube sales team. As UK broadcasters continue to burrow into the ...