The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that.

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

You can track exactly where Mister Softee is in NYC with an app — like NORAD for ice cream.