Company's new ad campaign is its biggest marketing push in three years and the first that focuses on the Intel brand and not a processor product. Brooke Crothers writes about mobile computer systems, ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. Intel, which plans to introduce the ...

Apple began its transition away from Intel's processing chips with the introduction of its M1 Macs in November 2020. Now it’s clear from Intel's latest anti-Apple advertising campaign that the company ...

So it's come to this. Intel, eager to fight back against the overwhelmingly positive reaction to Apple's (very fast!) M1 chips, has unleashed a set of attack ads featuring Justin Long, the former star ...

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best ...

Intel is unveiling a new ad campaign today, which begins airing on national -- and global -- TV on Monday. In this new campaign, Intel is focusing on its brand name rather than a specific product ...

Earlier this week, the game developer-facing publication Gamasutra confirmed that Intel pulled an ad campaign from its website after it was "flooded with complaints" from the online movement calling ...

Intel has been throwing a lot of shade at Apple since the company started the shift to its Apple Silicon chips with the first M1 Macs last fall. The most recent series of its “Go PC” ads even feature ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Intel launched a new ad campaign starring Justin Long, Apple’s “I’m a Mac” ...

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling ...

Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel ...