Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

According to the old-school of thought, the marketing funnel appeared like this: In it, the marketer is required to fill the top of the funnel with as many leads (prospective customers) as possible ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

TAMPA, Fla.--(BUSINESS WIRE)--Funnel Leasing, the only Renter Management Software platform, is powered by a renter-centric data architecture, that allows multifamily property management companies to ...