Zumba dance is an aerobic fitness workout. The dance steps are inspired from different styles of Latin American dance. Zumba dance gained popularity because of its fun and easy movements, that promise ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

Imagine entering a room where vibrant Latin beats, Bollywood tunes, and Arabic rhythms create an electrifying atmosphere. As the music plays, the space transforms into a dynamic dance floor. This is ...

It started with VHS tapes. And now it’s taken over the world. Twenty years since its founding, Zumba has helped millions dance their way into fitter, happier lives, says co-founder and CEO Alberto ...

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Few exercise classes have had Zumba's staying power. This dance workout — which looks and sounds more like a dance party — remains a popular go-to for fitness-minded folks around the world. Indeed, ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an ...