Here's what you get when you've the MVP of the World Series besides a free Chevy truck: Your own pair of underwear. Sort of. Jockey has quickly made 2,000 pair of limited edition "Mad Bum" underwear ...

You may not be able to grow Ron Burgundy’s thick, lustrous mustache, but you can drive his car of choice, eat his favorite ice cream and even dress like him. At least when it comes to underpants. This ...

“This is the best pair of men’s underwear ever.” Gentleman, have you picked up a pair of your underwear recently but struggled to identify it as underwear? Ladies, have you found yourself gaping in ...

Here's what you get when you're the MVP of the World Series, besides a free Chevy truck: your own pair of underwear. Sort of. Jockey has quickly made 2,000 pairs of limited-edition "Mad Bum" underwear ...

It’s one thing to put sports stars in underwear ads. It’s something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

Forbes contributors publish independent expert analyses and insights. I cover luxury fashion and beauty. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at ...