Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

LeBron James hadn't logged a single minute of NBA action. Still, when he jogged out onto the hardwood in October 2003, he already carried something entirely his own. Nike made sure the kid from Akron ...

For more than two decades, LeBron James has been partnered with Nike. After being selected as the first overall pick of the 2003 NBA draft out of St. Vincent-St. Mary’s High School, 18-year-old James ...

LeBron James doesn’t really do low-key birthdays. Some people get cake and a candle. He gets an arena, a spotlight, and a ...

Echoes of “LBJ! LBJ! LBJ!” were ringing through the four-story shopping center in Chengdu, China, and the sound was nearly deafening. Hundreds of fans lined each railing eagerly waiting for a chance ...